New statewide workforce development campaign will launch with financial support and mentorship from leading California
construction groups


LIVERMORE, Calif., Jan. 17, 2018— Associated Builders and Contractors announced its partnership with Go Build California, a new statewide campaign launched this week to promote workforce development and mentorship in the construction industry.

ABC joins other leading statewide industry organizations, including the AGC Construction Education Foundation (AGC CEF), the workforce development arm of the Associated General Contractors of California (AGC) California Homebuilding Foundation (CAHF), Sacramento Regional Builders Exchange (SRBX) Education Foundation, and Western Electrical Contractors Association (WECA). Go Build California is supported by additional program sponsors including ABC NorCal member Royal Electric and Marina Landscape.

“Labor shortages are the number one issue affecting the construction industry as we enter 2018,” said ABC NorCal President &
CEO Michele Daugherty. “ABC’s partnership with Go Build California highlights our continued commitment to enhancing our industry’s talent pool by highlighting the multitude of training and career pathways across the state. A college degree is not the only path to a successful career, and Go Build California will help to highlight that the skilled trades are an honorable, viable, long-term career path.”

Go Build is a comprehensive, labor-neutral workforce development initiative that seeks to enhance the image of the construction industry and inform young people, parents, and educators about the about the opportunities in the skilled trades. This all-inclusive approach, seeks to bring together employers, associations, contractors, training providers, apprenticeship programs and workforce development organizations across the state under one rallying cry: Go Build.

“Go Build California will do more than just publicize the problem – it’s a collaborative approach in actively closing the skills gap to provide critical recruitment resources,” said Go Build Executive Director Ryan Dwyer.  “To change hearts and minds – and ultimately dispel misperceptions about the industry – we must effectively engage, inform and inspire the next generation.”

Go Build has launched a number of successful programs in Alabama, Tennessee, and now California, establishing
itself as a workforce development leader in the industry with an impressive track record. Just last month, the national Go Build America campaign launched with an enhanced website and new recruiting tools for employers and associations, while incumbent workers can search for jobs with contractors to fill skilled trade positions. Go Build California intends to bring that legacy here to California as it addresses the ongoing labor shortages.

With support from industry partners, launching the new Go Build California website is the next phase in bolstering California’s
pipeline of tradesmen and women. These partners, in addition to Procore.org who was announced in November as the program’s first Platinum Partner, will provide key industry insight that will guide Go Build California’s strategy over the coming years. The full Go Build California campaign and website will launch this February.

About Go Build California

Go Build California is a comprehensive workforce development initiative that seeks to enhance the image of the construction industry and inform young people and their influencers about opportunities in the skilled trades. To learn more, visit gobuildcalifornia.com.

Contact: Michele Daugherty, President and CEO, 925-960-8519, michele@abcnorcal.org